Isaac Wyatt Resume

Career

With nearly 20 years of experience in Strategy & Operations, data analysis, and software development, I have broad expertise in helping software companies grow by using a methodical systems-thinking approach to building marketing and sales automation workflows that scale teams, products, and services to create sustained value.

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Timeline

Work History

	Sole Proprietor 07/2018 - Present Advisor & Consultant Helping clients build, scale, and support a world class Revenue Operations function - Closed six figures of annualized contract value in first month - Successfully helped close ~$1M pre-seed round for client
	Google 06/2019 - 04/2022 Strategy & Operations Product Manage internal CRM modules - Drove GoToMarket (GTM) productivity increases worth hundreds of thousands of labor hours for >8,000 users by streamlining and automating CRM operations increasing customer satisfaction and decreasing dis-satisfaction significantly, and reducing operational expenditures by hundreds of thousands of dollars - Increased customer satisfaction 17.3% in single quarter - Developed Customer Satisfaction dashboards for KPI/OKR tracking - Reduced >$50M in Opex by launching, improving, and removing internal tools - Helped facilitate multi-day strategy summit for 2020/2021
	HashiCorp 10/2016 - 07/2018 Sr. Director, GoToMarket Strategy & Operations Build out initial Sales-, Marketing-, and Customer Success- Ops: “RevOps” - Built and presented weekly executive revenue model dashboards - Built GTM marketing & sales plans, forecasts, campaign KPIs, etc - Consolidated, procured, and managed >20 technology vendors - Implemented data tools for reporting and real time sales insights - Optimized sales targets using neural network and other ML models - Created and aligned customer journey across marketing and sales - Executed marketing tactics to help drive 3x leads and 15x bookings increase - Hired, led, and developed GoToMarket Strategy & Ops team - Helped scale HashiCorp from <$1M to >$80M ARR
	New Relic 01/2014 - 10/2016 Director, Marketing Strategy & Operations Systems, Analytics, Marketing Resource Strategy, Automation, Enablement - Led cross functional initiative to define and optimize sales funnel - Launched GoToMarket tiger team of data analysts and operations - Added >$500,000 to pipeline in a quarter using lead scoring model - Hired 9 person team of analytics, operations, and enablement - Built marketing automation integration to New Relic application - Led Sales & Marketing alignment projects - Developed and executed marketing tech strategy
	Creative Media Development 04/2013 - 12/2013 Sr. Analyst Project Management, Data Analysis, Client Management - Managed six figure client projects to deliver analytics dashboards - Identified optimization opportunities for clients to grow accounts - Led the education and adoption of marketing automation
	Blue Jeans Network 04/2012 - 04/2013 Manager, Marketing Operations Marketing & Sales Operations, Automation, Analytics, CRM Admin - Prepared and presented weekly GTM plan/status reports to C-suite - Implemented predictive lead scoring program - Built tiger-team of marketing, sales, and customer success ops - Built analytics database ETL integration with Salesforce - Implemented automated process to clean and normalize bad data - Implemented email content strategy and drip campaigns - Increased volume of marketing delivered leads with drip campaigns - Increased sales efficiency by automating data processes - Increased sales conversions by providing timely, relevant lead data - Built advanced marketing and sales funnel conversion reporting
	Citrix Systems 09/2006 - 03/2012 Lead Marketing Database Analyst Salesforce Admin, Analysis, Marketing Automation, Project Management - Created customer scoring model to identify best campaign targets - Create and deployed lead scoring model to accelerate sales - Drove efficiency through creation of media spend forecast model - Designed and implemented marketing database quality KPIs - Programmed C# desktop applications to manage data integrity - Early adopter and admin of Salesforce and Marketing Automation - Managed list-build campaign generating sales pipeline increase - Designed customer-marketing operations and lifecycle process - Implemented automated email suppression file management - Increased data integrity by creating automated software solutions
	Prudential Properties 10/2004 - 01/2006 Marketing Coordinator Print Advertising, Direct Mail, Website - Created print advertising for real estate in local newspaper - Built direct-mail campaigns for team of 30 real estate agents - Coordinated monthly events with lenders, Realtors, home owners - Built database of properties and advertising activity

Education

	Michigan State University 08/2009 - 03/2011 Master's Business Administration (MBA) - Additional studies in corporate strategy, statistics, game theory - Applied winning quantitative trading techniques to stock portfolio - Summer residency in Brazil, working with Petrobras & Azul Airlines - Team awarded best of show in tradeshow exercise
	Siena Heights University 08/2003 - 08/2005 Bachelor's of Business Administration (BBA) - Specialized in management & marketing - Graduated early by testing out of a semester of classes - Additional Studies at Kellogg Community College

Interests and Hobbies

• Public Speaker
• Open Source Software Contributor
• Former Commissioner for City of Menlo Park Complete Streets
• Former HOA Board Member, Treasurer, and Chair of Architectural Committee
• FAA certified aircraft pilot with advanced ratings and endorsements
• Mountaineer with several notable summits including Mt.Whitney
• Cross-Country Motorcyclist with zero accidents and > 50k miles
• Co-founder & Author for video game blog from 2008-2014 with more than one million annual visitors