Isaac Wyatt Resume
Timeline
Work History
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Sole Proprietor
07/2018 - Present Advisor & ConsultantHelping clients build, scale, and support a world class Revenue Operations function- Closed six figures of annualized contract value in first month - Successfully helped close ~$1M pre-seed round for client |
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Google
06/2019 - 04/2022 Strategy & Operations ManagerProduct Manage internal CRM modules- Drove GoToMarket (GTM) productivity increases for >8,000 users - Increased customer satisfaction 17.3% in single quarter - Developed Customer Satisfaction dashboards for KPI/OKR tracking - Reduced >$50M in Opex by launching, improving, and removing internal tools - Helped facilitate multi-day strategy summit for 2020/2021 |
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HashiCorp
10/2016 - 07/2018 Sr. Director, GoToMarket Strategy & OperationsBuild out initial Sales-, Marketing-, and Customer Success- Ops: “RevOps”- Built and presented weekly executive revenue model dashboards - Built GTM marketing & sales plans, forecasts, campaign KPIs, etc - Consolidated, procured, and managed >20 technology vendors - Implemented data tools for reporting and real time sales insights - Optimized sales targets using neural network and other ML models - Created and aligned customer journey across marketing and sales - Executed marketing tactics to help drive 3x leads and 15x bookings increase - Hired, led, and developed GoToMarket Strategy & Ops team - Helped scale HashiCorp from <$1M to >$80M ARR |
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New Relic
01/2014 - 10/2016 Director, Marketing Strategy & OperationsSystems, Analytics, Marketing Resource Strategy, Automation, Enablement- Led cross functional initiative to define and optimize sales funnel - Launched GoToMarket tiger team of data analysts and operations - Added >$500,000 to pipeline in a quarter using lead scoring model - Hired 9 person team of analytics, operations, and enablement - Built marketing automation integration to New Relic application - Led Sales & Marketing alignment projects - Developed and executed marketing tech strategy |
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Creative Media Development
04/2013 - 12/2013 Sr. AnalystProject Management, Data Analysis, Client Management- Managed six figure client projects to deliver analytics dashboards - Identified optimization opportunities for clients to grow accounts - Led the education and adoption of marketing automation |
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Blue Jeans Network
04/2012 - 04/2013 Manager, Marketing OperationsMarketing & Sales Operations, Automation, Analytics, CRM Admin- Prepared and presented weekly GTM plan/status reports to C-suite - Implemented predictive lead scoring program - Built tiger-team of marketing, sales, and customer success ops - Built analytics database ETL integration with Salesforce - Implemented automated process to clean and normalize bad data - Implemented email content strategy and drip campaigns - Increased volume of marketing delivered leads with drip campaigns - Increased sales efficiency by automating data processes - Increased sales conversions by providing timely, relevant lead data - Built advanced marketing and sales funnel conversion reporting |
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Citrix Systems
09/2006 - 03/2012 Lead Marketing Database AnalystSalesforce Admin, Analysis, Marketing Automation, Project Management- Created customer scoring model to identify best campaign targets - Create and deployed lead scoring model to accelerate sales - Drove efficiency through creation of media spend forecast model - Designed and implemented marketing database quality KPIs - Programmed C# desktop applications to manage data integrity - Early adopter and admin of Salesforce and Marketing Automation - Managed list-build campaign generating sales pipeline increase - Designed customer-marketing operations and lifecycle process - Implemented automated email suppression file management - Increased data integrity by creating automated software solutions |
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Prudential Properties
10/2004 - 01/2006 Marketing CoordinatorPrint Advertising, Direct Mail, Website- Created print advertising for real estate in local newspaper - Built direct-mail campaigns for team of 30 real estate agents - Coordinated monthly events with lenders, Realtors, home owners - Built database of properties and advertising activity |
Education
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Michigan State University
08/2009 - 03/2011 Master's Business Administration (MBA)- Additional studies in corporate strategy, statistics, game theory- Applied winning quantitative trading techniques to stock portfolio - Summer residency in Brazil, working with Petrobras & Azul Airlines - Team awarded best of show in tradeshow exercise |
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Siena Heights University
08/2003 - 08/2005 Bachelor's of Business Administration (BBA)- Specialized in management & marketing - Graduated early by testing out of a semester of classes - Additional Studies at Kellogg Community College |
Technology Proficiencies
Interests and Hobbies
- Volunteer advisor for Menlo Park Complete Streets commission
- Former HOA Board Member
- Public Speaker
- Open Source Software Contributor
- Co-founder & Author for video game blog from 2008-2014 (>1 million) annual visits
- Mountaineer with several notable summits including Mt.Whitney
- Cross-Country Motorcyclist with zero accidents and > 50k miles
- FAA certified aircraft pilot with advanced ratings